Meet the world’s first pen that effortlessly digitizes notes, sketches, or compositions on any surface they are created on. Thanks to small cameras built into the pen, the Nuwa Pen provides an instant digital translation of handwritten or illustrated material. This way, you can easily find, organize, and share your handwritten content anywhere, anytime.
To launch the Nuwa Pen, we worked together with Nuwa in 2022 to create a short, powerful video and photography. A year later, we produced two videos and a corresponding series of images for their Kickstarter campaign. All of this with the goal of getting as many people as possible excited to invest in the pen of the future.
Credits
Client
NUWA
Managing Director
Hans Geluk
Art Director
Ydwine de Boer
Creative Producer
Ydwine de Boer
Project Manager
Britt Beusen
Director
Gerbert Floor
Photographer
Tom van Huisstede
Director of Photography
Bo Bolderink
Gaffer
Jan Nelemans
Best boy
Mees Blaak
MUAH
Gerriët Brouwer
Editor
Thomas Grootonk
VFX
Christiaan Ettema
Sound design
Kudo Studio
Production assistent
Vera Schurer
Photography assistent
Chris Goos
Overall assistent
Lars Menting
Talents
Christian Nana
Elaine Maria
Kendis Nana
Augusta Gelens
Ronald de Bont