HBO ICT’s new national campaign aims to boost admissions and refresh the image of ICT. Instead of the outdated “tech-only” stereotype, we reposition ICT as something that’s part of everyday life everywhere, in everything. With the statement "The world is ICT. Just study it.’" we tell that story through six scenes of (extra)ordinary life where ICT quietly takes the lead.
DAYS developed the concept and creative direction for the campaign.
Credits
Client
Stitching HBO-ICT
Art Director & Producer
Ydwine de Boer
Creative Producer
Sylke van Wieren
Creative Director
Jasper Tempel
Color Grading
Erik Verhulst
Director of Photography
Daan Huttinga
Director & Photographer
Ines van Steenkiest-Muylle
Digi & Photo Light
Louis Kerckhof
Production assistant
Nora Todovoric
Styling & Set Design
Roos Alberts
Camera assistant
Krijn Wintjes
Gaffer
Zen Bloot
Best Boy
Sander Randstaake
MUAH
Elena Ivona
Cast
Adam el Bazghouti
Chris Heÿne
Danny Jongejan
Didier Walbeek
Geo Konchawan Kolb
Gilysha Zuiker
Jolie Klinkert
Luca Lorenzo Haas
Maxwell van Bommel
Muhamed Issa Musa
Nina Marques
Sofia Radjevic
Thaliya Iamnsra
Ylse Ringeling