Meet the world’s first pen that effortlessly digitizes notes, sketches, or compositions on any surface they are created on. Thanks to small cameras built into the pen, the Nuwa Pen provides an instant digital translation of handwritten or illustrated material. This way, you can easily find, organize, and share your handwritten content anywhere, anytime.
To launch the Nuwa Pen, we worked together with Nuwa in 2022 to create a short, powerful video and photography. A year later, we produced two videos and a corresponding series of images for their Kickstarter campaign. All of this with the goal of getting as many people as possible excited to invest in the pen of the future.
Credits
Creative Director
Hans Geluk
Art Director & Creative Producer
Ydwine de Boer
Director
Gerbert Floor
Cinematographer
Tomas van Harten
Photographer
Tom van Huisstede
3D-Design
Benno Bas
Sound Design
Kudo Studio
Production Assistants
Lisa Bakker
Allert Sjabbens
Arnoud Klop
Locations
Pantoufle Rotterdam
Coppi Rotterdam
Models
Yannick Artozoul
Diliana van Rijn
Caroline Haarman