Meet the world’s first pen that effortlessly digitizes notes, sketches, or compositions on any surface they are created on. Thanks to small cameras built into the pen, the Nuwa Pen provides an instant digital translation of handwritten or illustrated material. This way, you can easily find, organize, and share your handwritten content anywhere, anytime.

To launch the Nuwa Pen, we worked together with Nuwa in 2022 to create a short, powerful video and photography. A year later, we produced two videos and a corresponding series of images for their Kickstarter campaign. All of this with the goal of getting as many people as possible excited to invest in the pen of the future.

Credits

Creative Director

Hans Geluk

Art Director & Creative Producer

Ydwine de Boer

Director

Gerbert Floor

Cinematographer

Tomas van Harten

Photographer

Tom van Huisstede

3D-Design

Benno Bas

Sound Design

Kudo Studio

Production Assistants

Lisa Bakker
Allert Sjabbens
Arnoud Klop

Locations

Pantoufle Rotterdam
Coppi Rotterdam

Models

Yannick Artozoul
Diliana van Rijn
Caroline Haarman