Novar (formerly Solarfields) develops green energy systems for the business market, focusing on generation, storage, distribution, and management—from A to Zero. As a market leader in the field of green energy systems, Novar aims to achieve 4 gigawatts of sustainable energy production by 2030.

G2K developed the new brand identity for Novar. In collaboration with DAYS, the corresponding visual language was created, based on carefully established visual principles. For the production, we worked with several photographers for different applications.

The result is a beautiful mix of imagery that brings people, technology, and the energy transition to life. This case includes the editorial photographic images, one of the mentioned types of visuals.